The National Energy Improvement Fund (NEIF) presents another one of our Employee Feature profiles today! This time, we are featuring our social media and marketing guru, Payton Breidinger.

Meet Payton: NEIF’s Social & Digital Coordinator.

In her role, Payton creates all content for NEIF’s social media accounts and website, along with designing — and maintaining — marketing collateral, monthly newsletters, email blasts, and more. She has been with NEIF for a little over one year and assists Ed Matos, VP of Business Development, each month with Go Greener Academy webinars. 

Fast Facts About Payton

• Based in: Allentown, PA headquarters
  
  
• Favorite part of working at NEIF: Payton enjoys being part of a tight-knit team that makes big impact. She finds it rewarding to go home at the end of the day knowing NEIF makes a difference to both people and the planet!
  
  
• Fun fact: One of Payton’s favorite hobbies is playing the guitar!
  
  
• How Payton Goes Greener in her everyday life: She is intentional with her energy use and conservation — specifically with unplugging appliances and electronics that are not in use.

Although Payton’s job is mainly behind the scenes (or behind the screen, rather), she values developing content that resonates with NEIF’s contractors and customers alike!