- National Energy Improvement Fund
2025 has brought new challenges we’ve not experienced before–consumer confidence is weak and marketing tactics are evolving rapidly. Strategies that drove leads and visibility last year may already be losing their impact. So what’s actually working in 2025—and where should contractors be focusing their time, energy, and budget?
On May 22 at 12:00 p.m. ET, join Peter Troast, CEO and founder of the digital marketing company Energy Circle, for a practical, data-informed look at the latest trends shaping digital marketing for contractors across the home performance, HVAC, and solar industries. From shifting consumer behavior and rising ad costs to smarter brand positioning and new tools, this session will explore how leading contractors are standing out, staying visible, and generating leads in an increasingly competitive space.
The State of Home Performance Contractor Marketing in 2025
