Go Greener Academy: A New Way to Market High-Performance Contractors: Solutions for Companies of All Sizes

As a high-performance contractor, you know what sets your work apart.

But too often, your customers don’t, and staying visible online while communicating what makes you different is hard to maintain while running a business.

In NEIF’s first Go Greener Academy webinar of 2026, we’re joined by Steve Kelly from Energy Circle, a marketing company that works exclusively with our industries. Energy Circle has been working with NEIF to develop a solution: a new, foundational approach to marketing designed specifically for NEIF-Approved Contractors to:

• Clearly communicate what makes your high-performance, whole-home approach different from competitors
• Publish consistent, professional content that educates and builds trust with homeowners
• Stay visible online at a budget that fits where your business is at now
• Establish a strong marketing base that supports growth tomorrow
• Improve your promotion of NEIF financing, using it to win jobs & stand out

Register now to learn more about this exciting partnership that gives you the marketing tools you need today and a clearer path to future growth!